“Rushing the Research is like building a house on sand. It fails because of a weak foundation.”
– Mike Clay
We Do What Others Skip
Take a minute and think about How Search Engines Work. When you are looking for something, you are not searching the Web live; you are doing a “SEARCH” in a directory of files, just like looking for a file on your computer. With a major exception – Search Engines have filters you can’t control adjusting what you see in your results.
These filters are designed so that people can’t cheat the system of “what’s relevant”.
At the foundation, Search is about TEXT and how relevant the TEXT is to what you are Searching.
At the end of the Day, RELEVANCE is ALL that matters.