How Clay Digital Works Our Magic.
I’ll ask the right questions to uncover the truth about why you need a new website and exactly what it is you’re trying to achieve. Some of these questions may seem a little uncomfortable. In fact, if it doesn’t get a little awkward, then chances are I haven’t done my job.
Once I have all the information I need, I’ll build a visual sitemap so we can all get on the same page very quickly about what it is we’re trying to communicate and the best way to structure the information. Here’s an example of one I baked earlier.
Now instead of trying to tell you what I intend to build and hoping you understand my jargon, at this point I’ll build an interactive prototype in the browser to show you how my solution will work. With no attention to design at this stage, it ain’t pretty, but it gets us close real quick. Here’s one I prepared earlier.
The fun begins during the design stage because we get to play with the crayons and colouring pencils to bring your interactive prototype to life to match your brand identity. Here’s the same website fully designed.
Finally, we go underground for a couple of weeks and make sure everything is plugged in and tested before deploying your shiny new website to your hosting server so you can show it off to the whole world.
I’ll ask the right questions to uncover the truth about what your business and marketing goals are. This is used to begin the research and set the business objectives. Some of these questions may seem a little uncomfortable. In fact, if it doesn’t get a little awkward, then chances are I haven’t done my job.
We use the objectives built from the Strategy Session as a baseline to deep dive the internet. This allows us look at the market, we even go as far as analizing your top 20 competitors in the market and map out where they generate leads online.
Tactics and Action
We use the research to map out a Digital Marketing Plan. This plan covers all the bases. It maps out Local SEO, website SILO structure, how much content you need on landing pages, and even paid marketing strategies.
Once the Blueprint is completed we have a meeting to go over the details. We show you have your digital marketing can scale and what levels we suggest you start with and where you can scale down the road. We then will give you the options and potential ROI so you can make an educated desicion on how to scale your marketing for the best results within your company.